Autumn's Doyo (秋土用) 20% OFF Sale

The Autumn's Doyo period in 2024 is between 16/04  to 4/05 in the southern hemisphere.

Every year, during the summer's 'Doyo no Ushi no Hi' (Midsummer Day of the Ox), everyone enjoys eel, and this day alone receives attention, while the existence of 'Doyo' in other seasons is not well known.

In autumn, it is considered beneficial to eat foods with the character "ta" on the day of the dragon (辰 - "Ta"tsu). Additionally, it is said that consuming blue-colored foods is beneficial during the Doyo period, particularly blue fish (青魚) that come into season in autumn.

Autumn's Doyo period falls around the time when summer fatigue sets in, so it's important to manage your health and consume nutritious foods that aid in recovering from fatigue.

JFC offers a variety of Autumn's Doyo foods such as Pacific saury (さんま), mackerel (さば), onion (たまねぎ), radish (大根), and everyone's favorite, eel (うなぎ)!

This sale is only for 5 days. Don't miss this opportunity!

WHILE STOCKS LAST.