🍵 JFC's Tōcha Sale: Japanese Tea & Food Pairing

Discover the art of tea pairing with 20% OFF JFC’s Tōcha Sale 🍵

Japan has known for centuries that tea tastes different when there's food beside it. The concept of chado (茶道), the Way of Tea, was always about the combination; carefully selecting the 5 tastes profiles of tea pairing with food: sweet (甘い), sour (酸っぱい), salty (塩っぱい), bitter (苦い) and umami: (旨み). Such as; saku-saku (サクサク) crisp savoury snacks, mochi-mochi (もちもち) chewy sweets, and seasonal bites chosen to bring out the hidden depth of each brew. Now you can explore this art yourself with 20% OFF JFC's Tōcha Sale!

Here's our quick guide to pairing like a master.
🌿 Fresh Sencha (煎茶) is bright and vegetal, and its crispness perfectly lifts the clean sweetness of fresh seafood or chilled summer dishes. 
🍡 Bold, bittersweet Matcha (抹茶) finds its ultimate partner in soft warabimochi (わらびもち) and wagashi (和菓子), which are crafted to balance out that intense green tea depth.
🍫 Deeply roasted Hojicha (ほうじ茶) is smooth and smoky, settling effortlessly beside rich dark chocolate or crispy favourites like Pocky and Kinoko no Yama (きのこの山).
🍘 Meanwhile, Genmaicha (玄米茶) brings a comforting, hoka-hoka (ほかほか) nutty warmth that feels right at home next to classic rice crackers (おせんべい) and crunchy BabyStar snacks.

In authentic tea culture, the finest pairings are never remembered for being overwhelming. They are remembered for their yoin (余韻), which is the quiet, beautiful impression that lingers on your palate long after your final sip.

Enhance your tea experence when you order your favourite Japanese tea, and pair it with the right side dishes and snacks at JFC. 
Sale ends 24/06/2026. While stocks last.