🎏 Doyo no Ushi no Hi: 20% OFF Unagi & Anago

Build your stamina with 20% OFF JFC's premium Unagi & Anago collection! 🎏

In Japan, the height of summer is marked by Doyo no Ushi no Hi (土用の丑の日), a tradition centred around nourishing meals to help restore energy during the hottest days of the year. While the weather outside is mushi-mushi (むしむし) humid and heavy, families enjoy foods beginning with the sound "u" (う), believing it helps ward off summer fatigue (夏バテ). There is a deep comfort in watching the rich oils sizzle as the eel is charcoal-grilled, leaving you feeling completely genki (元気).

Bring this seasonal tradition home with JFC's Doyo no Ushi no Hi sale. Recreate a restaurant-style bowl at home, watching the sweet glaze go tsuya-tsuya (ツヤツヤ) glossy over hot Unagi Kabayaki (うなぎ蒲焼) or tender Katsujime Ni Anago (活じめ煮穴子). Serve it over an atsu-atsu (あつあつ) steaming bed of premium Japanese rice like Niji no Kirameki (虹のきらめき), finish with fragrant unagi tare (タレ), and pair with crisp Beni Shoga (紅生姜) for a perfectly balanced, satisfying meal. 🍱✨

Inspired by the philosophy of "doyo no shokuyojo" (土用の食養生), this seasonal tradition reminds us that good food can help restore balance, strength, and well-being.

Sale ends 29/07/2026. While stocks last.