🍫 Pocky Day: 20% OFF Treat-Yourself Sweets

Celebrate 11/11 your way with 20% OFF JFC’s Pocky Day sweets and snacks! 🍫

The Japanese word ichiban (一番) means “number one”, but it is also what you say about a favourite: the one you reach for first, the one chosen with care. 🌸 On 11/11, the number one appears four times in a row. In Japan, it is Pocky Day (ポッキーの日), where the 1s become slender sticks, and for many others it is Singles’ Day, where they become four people standing tall and proud. 

Our team at JFC believes there’s beauty in being complete on your own, and that’s why we’re bringing you 20% OFF Pocky (ポッキー) to unwrap with a pori-pori (ポリポリ) crunch, ramune (ラムネ) to pour and hear shuwa-shuwa (シュワシュワ), and cream daifuku (クリーム大福) that is soft and mochi-mochi (もちもち), along with Yan Yan (ヤンヤン), Hello Panda (ハローパンダ), mini taiyaki (たい焼き) and gummies (グミ). Small things, chosen with care, for someone who is worth it. 💛

Japan even has a gentle word for this kind of quiet self-assurance: ohitorisama (おひとりさま), spoken with respect for someone who enjoys their own company. Here’s to the ones who take a moment for themselves. 🍡

Sale ends 11/11/2026. While stocks last.